The layout, or grouping or your various elements such as headings, secondary copy, illustrations, and price has more to do with teh satisfactory appearance of your finished card or sign than any othr single thing.
Always feature the important words or group of words, and of course subordinate or make smaller the less important copy. To arrive at the most important word or words, talk the thing over to yourself...suppose you have a card to make, as we did just this afternoon, which reads, "Clearance Sale of Ladies Dresses." This card will be used in a window display. Now the comon error would be to stress the word "dresses." This is wrong because the sign is to used in a window filled with them and obviously anyone would know that they were dresses. The really important word is "Clearance!" Analyze the copy problems in the above manner.
Welcome to The Hand Lettering Forum!
This is an interactive Bulletin Board on the topics of Sign making, design, fabrication, History, old Books and of coarse Letterheads, Keepers of the craft. The Hand Lettering Forum features links to resources, sign art history, techniques, and artists profiles. Learn more about Letterheads at https://theletterheads.com. Below you'll see Mchat has been added as a live communication portal for trial, and the Main forum Links are listed below.
This is an interactive Bulletin Board on the topics of Sign making, design, fabrication, History, old Books and of coarse Letterheads, Keepers of the craft. The Hand Lettering Forum features links to resources, sign art history, techniques, and artists profiles. Learn more about Letterheads at https://theletterheads.com. Below you'll see Mchat has been added as a live communication portal for trial, and the Main forum Links are listed below.
Herb Agnew's Shop Notes: Jan. 24, 2006
Moderators: Ron Percell, Mike Jackson, Danny Baronian
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Herb Agnew's Shop Notes: Jan. 24, 2006
From Herb Agnew's Shop Notes (1951)
Mike Jackson / co-administrator
Golden Era Studios
Vintage Ornamental Clip art
Jackson Hole, WY
Photography site:
Teton Images
Jackson Hole photography blog:
Best of the Tetons
Golden Era Studios
Vintage Ornamental Clip art
Jackson Hole, WY
Photography site:
Teton Images
Jackson Hole photography blog:
Best of the Tetons